Advertise

Vibrant Life first rolled off the presses in 1885, making it the nation’s
oldest health magazine in existence today.

Vibrant life is a bimonthly magazine that:

• Promotes proper nutrition, safe exercise, positive family relationships,
  and emotional well-being.
• Endorses a heart-healthy vegetarian diet with tasty new meatless recipes
  in every issue.
• Recognizes faith in God as a key component of a healthy lifestyle.
• Emphasizes a back-to-basics approach to health.
• Encourages a lifetime of physical fitness.

Readers enjoy high-end purchasing power

Vibrant Life readers are highly educated professionals concerned about
their health and environment and have the purchasing power to prove it!
More than three out of four subscribers attended college. One out of four
have earned postgraduate degrees. More than half of Vibrant Life subscribers
are professionals or hold technial or managerial positions. One quarter
are homemakers.

Combines the physical, mental, and spiritual

Vibrant Life combines the physical, mental, and spiritual elements of
a healthy lifestyle using a practical Christian approach. More than 80
percent of the average-age Vibrant Life readers exercise two or more times
per week. Three out of four subscribers maintain a vegetarian diet.

Readers share what they read

Vibrant Life subscribers share what they read with others, creating an
ever-expanding base of buyers. A full 91 percent of readers believe that
their neighbors would find Vibrant Life interesting, indicating the high
value they place on the publication. Vibrant Life subscribers are careful
readers: 73 percent spend more than 45 minutes reading their favorite
Christian health magazine. They believe what they read in Vibrant Life
and buy products to support their convictions.

Hits your target market

Vibrant Life readers buy health foods, maintain an exercise program,
are well-read, show concern for the environment, and continually search
for ways to enhance their emotional and spiritual lives. Vibrant Life
hits your target market issue after issue!

Black & white	1x	2x	4x	6x
Full page	$886	$842	$797	$753
1/2 page	$520	$494	$468	$442
1/3 page	$462	$439	$416	$393
Four-color	1x	2x	3x	4x
Cover 4	$1,872	$1,778	$1,685	$1,591
Cover 3	$1,656	$1,573	$1,490	$1,408
Cover 2	$1,720	$1,642	$1,555	$1,469
Full page	$1,440	$1,368	$1,296	$1,224
1/2 page	$936	$889	$842	$796
1/3 page	$648	$616	$584	$550

Frequency discount

The number of ads purchased within a 12-month period determines rate. Discounts:

• 20 percent for 7-11 insertions
• 25 percent for 12-24 insertions
• 30 percent for 25 or more insertions

Special positions

Request for specific placement of ads, other than covers, will be subject to a 10 percent additional charge.

Inserts

Inserts may be furnished by the advertiser or may be designed and printed at the Pacific Press for an additional charge.

Mechanical requirements

Size (in inches)	Dimensions (width x height)
Covers and full page	6 5/8″ x 9 1/8″
1/2 page vertical	4 3/8″ x 7″
1/2 page horizontal	6 5/8″ x 4 1/2″
1/3 page vertical	2″ x 9 1/8″
1/3 page square	4 3/8″ x 4 1/2″

Publication trim size: 8 1/8″ x 10 5/8″

Type area: 6 5/8″ x 9 1/8″

Columns are 2″ x 9 1/8″. Three columns per page.

Bleeds

Bleeds are available on full and partial pages. Finish trim size 8 1/8″ x 10 5/8″. Bleeds must extend 1/4 inch from trim. No additional charge for bleeds.

Disk requirements

Ads arriving on disk should be saved on of three ways:

1. Adobe Illustrator-compatible eps (with fonts converted to outlines)
2. Adobe Photoshop tif file with a resolution at least 300 dpi (600 dpi is preferred to maintain quality of type)
3. PDF exported using style PDF/x-1a:2001.

Proof requirements

All files must be saved as CMYK color or gray scale. A laser-proof must be provided to ensure accuracy of output. A laserproof must be provided to ensure accuracy of output. CDs are preferred. E-mail as well as FTP or Mac share capabilities are also available. Please call for information. Note: If PMS color match is used, it must be converted to a CMYK process build.

Contract regulations

Size requirements

All advertisements must conform to our regular schedule of advertising sizes. Advertisements needing adjustments of any kind will be subject to production charges. Ads must be exactly sized (see size requirements).

Printing specifications

Vibrant Life is printed on a web offset press. For best color reproductions of four-color ads, provide press match proofs made with tones that match AAAA/MPA inks. Vibrant Life is printed on 50-pound No. 5 coated paper. For best color match, the same type paper should be used for proofing.

Approval

All ads must be approved by the Vibrant Life ad committee before acceptance of insertion order.

Rejection

The editors of Vibrant Life reserve the right, at any time and for any reason, to reject advertising or to cease to publish previously accepted advertising without rate penalty to the advertiser.

Cancellations

Cancellations will not be accepted after the closing date. Reserved space not canceled by the closing date will be billed to the advertiser whether used or not.

Late material

Advertisements not received by the ad due date will be subject to a $50 penalty.

Agency discount

A 15 percent agency discount is applied to negative-ready material meeting exact size specifications that is received by the deadline. Agency discounts are subject to revocation if payment is not received 30 days after date of invoice.

No agency discount is allowed on ads involving production work.

Change of copy

If a new ad is not received by the ad due date, the last ad published will be inserted.

Payment

New advertisers are required to establish credit by sending full payment with the first order. Payment is due within 30 days of invoice date. Any balance due after 30 days will incur a late fee of 1.5 percent per month until full payment is received. The advertiser will be responsible for any outstanding bill not paid by agency.

Liability of error

The publisher’s liability for error will not exceed the cost of the space.

Simulated editorial content

All advertising simulated content must be headed with the notation “Advertisement.”

Indemnification

In consideration of the publication of an ad, the advertiser and/or agency will hold harmless and full indemnify the publisher and the Seventh-day Adventist Chruch, and all the officers and employees of these organizations, from and against all claims, demands, suits, actions, expenses (including legal fees), and losses resulting from the publication of any advertisement, including, but not limited to, claims or suits for libel, invasion of privacy, copyright or trademark infringement, or plagiarism.